How to write a photography brief
Writing a brief for your photographer will ensure you get the best results from your shoot; a strong bank of imagery to meet and exceed your expectations and bring your vision to life. Put simply, a brief will tell your photographer what your vision is, outline your goals, tell them what you require and how you plan to use the photos. A strong, clear brief will be hugely beneficial for both yourself and your photographer.
Planning your Product Photoshoot
First things first, do your research. Have a look through your photographers portfolio, have a browse through Pinterest and Instagram and find any images that you like the style of or have a similar look to what you are hoping to achieve. You can also search for other product photographers, and other companies selling similar products to yours. Consider whether you want minimal, clean, e-commerce style shots, colourful styled shots or would you like to take a lifestyle approach? Gather a few images you like the style of for inspiration and have a go at creating your own mood board. Your photographer will create a collaborative mood board to work with you on, but it doesn’t hurt to have your own too!